小盒子饮品铺品牌VI视觉及IP全案设计

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TINY BOX品牌VI及IP全案设计 饮品铺子视觉设计

项目名丨PROJECT
TINY BOX饮品铺子品牌塑造全案设计 / 安徽 芜湖

服务丨SERVICE
品牌设计/ IP吉祥物设计 / VI视觉 / 周边设计

团队丨TEAM
设计团队 / 黑铅笔设计

项目介绍丨PROJECT
小盒子饮品铺子是一家主营咖啡和精酿的小店。这个小铺子是盒子系列里的第三家,其他两家名为铁盒,主打西餐和精酿。小盒子的出生就是为了与之前的店铺作区分,走平民化、年轻化的路线故取名为TINY BOX,盒子系列中最小的一个。
本案最有趣的地方便是我们设计了一条住在盒子里的龙作为本案的主视觉。
“小盒子里有大世界”
成年人的世界可以说很大也可以说很小,这条住在盒子里的龙其实也暗喻了我们自己。也许白天我们为了生活把自己封锁在小盒子里,但放下工作和朋友欢聚时,我们便会钻出盒子拿起酒杯做回自己。“刚出盒子,便入盒子。”
为什么是条龙呢?
案例中有解释,希望大家可以看完。

Small box drink shop is a small shop specializing in coffee and fine brewing. This small shop is the third in the box series, and the other two are called iron boxes, which mainly focus on Western food and fine brewing. The birth of the small box is to distinguish from the previous stores and follow the route of civilians and youth, so it is named tiny box, the smallest one in the box series.

The most interesting part of this case is that we designed a dragon living in a box as the main vision of this case.

"There is a big world in a small box"

The world of adults can be said to be large or small. This dragon living in a box is actually a metaphor for ourselves. Maybe during the day, we lock ourselves in a small box for life, but when we put down work and get together with friends, we will get out of the box and pick up the wine glass to be ourselves. "Just out of the box, then into the box."

Why is it a dragon?

There are explanations in the case. I hope you can finish reading it.

The translation comes from Baidu. Let's have a good time.
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